Top 5 Reasons Why Not To Use Free DIY Site Builders
Everything That Glitters Ain’t Gold
Start-ups and small businesses are always looking for ways to save money. But is saving money always worth the price that comes along with it? Well when it comes to your company’s website, it’s not. Every time someone visits your website, it’s equivalent to someone walking into your physical store. Your website speaks to customers and potential customers when you’re not there to do it. Is your website communicating the way you want it to?
Here are a few reasons why you shouldn’t use free online website builders:
1. Brand Credibility
There are 2 things that immediately reduce the credibility of your company; 1. Web addresses that contain the site builder’s domain name (yourcompany.sitebuilder.com) and emails that don’t end in your company’s name (email@example.com). When you purchase a website and have it hosted professionally, neither of these two things are a problem. Web hosting companies provide you with emails that end in your domain name.
There is a certain level of professionalism that consumers have come to expect, no matter what size the business is. Anything beneath this expectation is just a reason for your company to be overlooked…before it even had a chance.
2. You’re Not an Expert
Many people don’t realize the psychological process that goes into designing a website. The best web designers have spent a lot of time studying what makes us tick. Or better yet, what makes us “click”. Understanding what appeals to the subconscious is key to make a website attractive to consumers. Ask a friend, who has built their own site, how their online sales are going and if anyone is clicking the buy now button they have created…that’s if any can even find their website...which leads me to my next point...
3. No One Will Find Your Site
One of the main reasons for even having a website is for new potential customers to find you online right? Well, good luck with that. Ask yourself, how many of these free sites have you seen come up in your Google search results. Slim to none right? Does this mean there aren’t hundreds of thousands of people using these free site builders? Not at all.
Remember when I mentioned in reason #1 about your sites URL containing these site builders names (yourcompany.sitebuilder.com)? Well this is called a subdomain. An example of a domain is sitebuilder.com. Domains receive all the rankings and “credibility” when search engines index pages. Subdomains receive NONE of the rankings that their domains do. So it’s probably pretty easy to see why you wouldn’t want that. This is just one example of the many different SEO (search engine optimization) issues that come with these web builders.
4. Who’s Going to Answer Your Questions?
Your web designer and hosting company should always be one call away. I recently tried to give Wix a call for my own research purposes. The phone literally rang twice and then beeped for the answering machine. I didn’t even know who I was leaving a message! Have fun communicating through online chat while your site's down.
5. You Need Google…
…and Google does NOT like this free site builders. Why? Because most of them are created using Flash. Flash is not search engine friendly and Google specifically recommends against it.
In case you’re still on the fence..
Ask yourself, if these free site builders are so great, why aren’t the most successful companies of the world using them? Do they not like to save money? No...Actually, it’s because they like to make money. Using these free tools is equivalent to hanging a sign on a dumpster and trying to sell products in an alley. Your website is your online store front; which, in today’s day in age, may be more important than your actual store front.
Don’t ruin your start up before you even get started.